Campaign & CRM Operations Executive (6-Month Fixed-Term Contract), Singapore

About Klook

Klook is a leading pan-regional experiences platform in Asia Pacific. We purpose-build digital infrastructure to make experiences accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy—empowering merchants to share their passions and helping travelers discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Klookers curate memorable experiences for others and co-create a world of joy within Klook. We work hard, play hard, and are guided daily by our six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.

Care to be a part of this revolution? Join us.

Role Overview

• Role Title: Campaign & CRM Operations Executive
• Function: Marketing / Operations
• Seniority Level: Entry level
• Employment Type: Contract
• Term: Six months

We are looking for an execution-focused Campaign & CRM Operations Executive to own the operational backbone of Klook Singapore’s B2C marketing engine. This is a hands-on delivery role where you will manage campaign setup, quality assurance, scheduling, and reporting—turning campaign plans into live, accurate, on-time consumer touchpoints across web, app, EDM, and push.

You will be the person the team relies on to ensure promo codes work, campaign pages go live cleanly, CRM sends run on schedule to the right audiences, and post-campaign numbers are delivered to the tracker on time. Success is measured in reliability: issues caught before launch, campaigns going live on schedule, and reporting the business can trust.

What You Will Do

Campaign Operations & Delivery

• Campaign setup and configuration: Own end-to-end operational setup of B2C campaigns in Klook’s internal tooling, including promo code creation, discount rules, eligibility and stacking logic, budget caps, and start/end scheduling across web and app.
• Pre-launch QA: Run structured QA on every campaign before go-live, including code redemption testing across user states and devices, landing page and banner checks, deep link validation, T&Cs accuracy, and pricing display. Maintain and improve the launch QA checklist.
• Launch and in-flight management: Coordinate launch timings with regional and local stakeholders, monitor campaigns in-flight, and respond quickly to issues such as budget burn anomalies, code abuse, broken links, or mis-priced inventory—escalating with a clear read of impact.
• Asset and page trafficking: Traffic approved creative and copy into campaign pages, banners, and app placements; manage version control and ensure every live surface matches the approved brief.
• Campaign calendar hygiene: Keep the Singapore campaign calendar accurate and current, including dependencies, owner assignments, and go-live gates.

CRM Operations

• Build and deploy: Build, schedule, and deploy EDM, push, and in-app CRM sends. Includes audience segmentation and list pulls, dynamic content setup, subject line and render testing across major clients, and send scheduling.
• Segmentation and lifecycle: Execute audience segmentation against briefs and maintain always-on lifecycle journeys (welcome, browse and cart abandonment, win-back, post-booking). Monitor for breakages and flag performance decay early.

Reporting & Performance Tracking

• Post-campaign reporting: Pull, reconcile, and publish post-campaign performance to an agreed cadence and format, covering spend, redemptions, GMV, new user acquisition, CRM open and click-through, and channel contribution.
• Dashboards and trackers: Maintain campaign and CRM performance trackers and dashboards so the team always has a current view of results.

Cross-Functional Coordination

• Work closely with Design, Content, Regional Marketing, Merchandising, and Product Ops to unblock campaign dependencies and keep launches on schedule.

What You Will Need

• 1–2 years of hands-on experience in campaign operations, marketing operations, CRM/lifecycle marketing, or e-commerce operations. Strong internship-level operational experience and clear evidence of ownership will be considered.
• Demonstrated experience running marketing campaigns or CRM sends end-to-end in a live commercial environment. You have personally taken things live and seen them through.
• Strong spreadsheet skills (pivot tables, lookups, data reconciliation). Familiarity with Tableau, Looker, or similar BI tools is a strong advantage.
• Exceptional attention to detail and a QA mindset—you verify rather than assume.
• Strong time and project management skills; comfortable running multiple concurrent campaigns against fixed launch dates.
• Excellent command of English (verbal and written), including the ability to write clear, on-brand consumer-facing copy for promotional and CRM communications.
• Well-developed interpersonal and stakeholder management skills, with the ability to follow up, unblock, and escalate smoothly.
• A start-up attitude: collaborative with an entrepreneurial, roll-up-your-sleeves mindset, and comfortable working independently when required.
• Analytical thinking with the ability to interpret campaign data and draw actionable insights.
• Passion for the internet/travel industry, with a healthy dose of creativity and a sense of humour.