Performance Marketing Specialist, Attraction, Influence, and Marketing (AIM)

Marketing Specialist (Performance Marketing) – EMEA (Hybrid)

We are reinventing how we attract and hire quality talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, well-organized, self-motivated marketing specialist to support the delivery of paid marketing campaigns across the EMEA region.

The role supports cross-channel planning, activation, and reporting through in-house media buying within the Performance Marketing team. You will operate across channel-level campaign management, multi-channel planning, and performance reporting.

A successful candidate will have experience working in marketing teams or media agencies and a proven record of delivery through data-driven decision making. You should understand the roles of different channels in the media stack and the complexity of cross-channel relationships. You should be inquisitive about the opportunities AI enables in performance marketing and driven to investigate, learn, and build tools that improve the quality and efficiency of the team’s output. You should be eager to learn, highly inquisitive, and thrive in a fast-paced environment.

Key Responsibilities

• Support the Performance Marketing team in day-to-day campaign operations as the team scales its remit and scope across EMEA.
• Execute and manage campaigns in-platform across social, DSP, and job board channels, ensuring delivery against agreed timelines and KPIs (training provided).
• Own vendor relationships and coordinate with external partners to ensure alignment on deliverables, timelines, and performance standards.
• Produce weekly performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization.
• Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows.
• Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement in decision making.

A Day in the Life

You will start your day analyzing campaign performance across programmatic, paid social, and search channels—making recommendations for optimizing bids, budgets, and audience targeting to drive qualified applicants at scale. You will then partner cross-functionally to build and launch full-funnel media activations, run A/B tests, and translate real-time data into actionable insights. You will own end-to-end campaign execution—from media planning and creative trafficking to performance reporting—ensuring every dollar delivers measurable ROI against hiring goals.

About the Team

Workforce Staffing (WFS) hires thousands of Amazonians every year. Amazon’s Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon’s diverse business segments. The Performance Marketing team supports employee hiring through ownership of all paid marketing. The team uses data-led strategies and authentic messaging to capture talent, and it is passionate about building scalable solutions so candidates can find the right role for them.

Basic Qualifications

• Experience using data and metrics to measure impact and determine improvements.
• Experience with multiple ad servers.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience developing and executing campaigns across multiple time zones and languages.
• Experience communicating results to operations and business leaders.
• 2+ years of professional non-internship marketing experience.

Preferred Qualifications

• Experience driving results through digital marketing and multi-channel campaigns.
• Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion.
• Experience working with or evaluating AI systems.
• Experience in Redshift, or experience with databases such as NoSQL.