Content & Social Commerce Executive

Company Overview

Carousell Group is the leading multi-category classifieds and recommerce platform in Greater Southeast Asia, on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH, and Revo Financial—serving tens of millions of users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global, and Peak XV Partners (formerly known as Sequoia Capital India).

Carousell Group is a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by the goal to create a sustainable and circular future. Through tech-driven platforms and innovation, the company empowers users to buy and sell pre-loved items with confidence, leveraging cutting-edge technology, including AI advancements to enhance user experience, safety, and convenience both online and offline.

About REFASH

REFASH was founded in Singapore in 2016 and has transformed what it means to buy and sell secondhand fashion. With a mission to “inspire a new generation of consumers to think secondhand first,” REFASH has processed over 8.2 million pieces of clothing that would have otherwise ended up in landfills, giving more than 4 million garments a new lease on life. REFASH has expanded to encompass over 20 stores in Singapore, Malaysia, and Hong Kong, offering a seamless thrifting experience.

Job Description

We are looking for a creative, commercially-minded Content & Social Commerce Executive to help grow our social communities and turn engaging content into meaningful business results.

Key Responsibilities

Content Creation

• Conceptualise, create, and publish engaging short-form content across TikTok, Instagram, Facebook, and other relevant platforms to drive brand awareness, increase footfall to physical stores, and grow traffic to the online store.
• Capture photos and videos during store visits, campaigns, launches, and events.
• Stay on top of social media trends and adapt them into content that fits the REFASH brand.
• Identify opportunities to encourage user-generated content and community participation.
• Work closely with the Marketing team to develop creative briefs, copywriting, and the monthly content calendar.
• Monitor and report on social media content performance, providing insights and recommendations to improve engagement, audience growth, and content effectiveness.

Social Commerce

• Plan and execute content strategies that drive engagement and sales across social commerce channels (e.g., Telegram, Carousell).
• Plan and execute customer touchpoints on Carousell, including push notifications, in-app banners, direct messages, and promotional campaigns, to drive traffic to the Carousell store and improve listing conversions.
• Plan and execute livestream sessions to drive conversion and engagement.
• Explore and launch new social commerce opportunities across emerging platforms.
• Support the execution of integrated marketing campaigns, ensuring timely delivery of social media content, campaign assets, and promotional messaging across channels.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of experience in social media marketing, content creation, digital marketing, or a similar role.
• Strong understanding of TikTok, Instagram, Facebook, Telegram, Carousell, and emerging social media platforms.
• Proven ability to conceptualise and create engaging short-form video content that drives engagement and business results.
• Excellent copywriting and storytelling skills, with an eye for creating content that resonates with different audiences.
• Comfortable capturing photos and videos, with basic knowledge of video editing tools such as CapCut, Canva, or similar software.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Analytical mindset with the ability to interpret content performance metrics and optimise campaigns based on insights.
• A proactive, creative, and hands-on attitude with a willingness to experiment with new ideas and social commerce initiatives.
• Excellent communication and collaboration skills, with the ability to work effectively across marketing, retail, and operations teams.

Nice to Have

• Experience planning or hosting livestream shopping sessions or live commerce events.
• Experience managing Telegram communities or other community platforms.
• Experience working with influencers, content creators, or user-generated content campaigns.
• Passion for fashion, sustainability, resale, or e-commerce.