Social Media Operation Intern

About the Business Unit

LIGHTSPEED STUDIOS is made up of passionate players who advance the art and science of game development through great stories, great gameplay, and advanced technology. We focus on bringing next-generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices.

What the Role Entails

Content Creation

• Brainstorm, create, shoot, and edit multimedia content including short-form videos, graphics, reels, stories, and captions for social media platforms.
• Assist in producing platform-native content for channels such as Instagram, TikTok, LinkedIn, Xiaohongshu, YouTube Shorts, and Facebook.
• Utilize AI-powered tools (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.) to support ideation, copywriting, visual generation, video editing, and content optimization.
• Collaborate with internal teams to ensure content aligns with brand tone and campaign objectives.

Community Management

• Monitor comments, direct messages, and community interactions across social platforms.
• Engage actively with followers and help foster a positive and interactive online community.
• Identify audience feedback and trending discussions for future content opportunities.

Content Scheduling & Operations

• Assist in maintaining and updating the social media content calendar.
• Schedule and publish posts using social media management tools.
• Support campaign execution and coordinate content delivery timelines.

Analytics & Reporting

• Track social media KPIs including reach, engagement, follower growth, watch time, and conversion metrics.
• Prepare weekly/monthly performance reports and summarize actionable insights.
• Support A/B testing initiatives for content formats and posting strategies.

Trend & Market Research

• Stay up-to-date with emerging social media trends, platform algorithm updates, viral content formats, and competitor activities.
• Explore new AI tools and automation workflows that can improve content creation efficiency and creative quality.

Who We Look For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field.
• Familiar with major social media platforms and digital publishing workflows.
• Basic design and video editing skills using tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms.
• Strong written and verbal communication skills in English.
• Creative, detail-oriented, and able to work collaboratively in a fast-paced environment.

Preferred Qualifications

• Experience using AI content creation tools and generative AI workflows (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.).
• An existing portfolio, personal projects, social media account, or demo reel showcasing past experience in content and multimedia creation.
• Passion for internet culture, digital storytelling, gaming, or social media trends.
• Mandarin proficiency preferred for creating content for Mandarin-speaking audiences on Xiaohongshu and managing Chinese-language social media accounts.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.