Associate, Brand Media

Associate, Brand Media

At Capital One, we think big and do big things. We are a nationally recognized brand on a journey to redefine the banking industry through digital innovation. Join an entrepreneurial team that embraces bold ideas, fosters collaboration, and delivers for customers and each other.

This role is an exciting opportunity for a marketing and media professional to join Capital One’s Brand Media Department as an Associate. You will serve as an internal subject matter expert responsible for paid media strategy, planning, and activation of media investment for Brand and assigned Lines of Business (LOBs). The ideal candidate has studied marketing or advertising with a passion for paid media and will ensure media plans align with overall marketing strategy and deliver on Brand objectives. You will also manage external agency partners. This position focuses on paid media programs—not earned media or public relations.

Responsibilities

• Collaborate with Brand Strategy, Advertising, Sponsorships, Social, and Marketing & Analysis teams to develop integrated marketing campaigns.
• Support Brand, product, and sponsorship campaigns across mass media channels, including video, print, audio, digital, social, and OOH.
• Develop paid media plans that drive innovation and impact by incorporating new channels and applying traditional channels in unique ways.
• Evaluate research, develop points of view, and craft paid media strategies and tactics to address business objectives.
• Support Brand and LOB media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations.
• Manage paid media campaign budgets, including reconciliation and reporting.
• Build a strong understanding of the financial services competitive category; stay current with media trends and identify opportunity areas.
• Build strong agency partner and media vendor relationships.
• Track, benchmark, and report on key performance metrics.

Who You Are

• You’re evidence-based and always looking for the next thing to learn.
• You’re flexible and welcome change.
• You share your point of view while listening for what might be missing.
• You have big ideas, powered by proof, persistence, and patience.
• You simplify complex information and compel your audience to act.
• You bring energy and enjoyment to the work.
• You care about the work, your team, and the customers you serve.

Basic Qualifications

• Bachelor’s Degree or Military Experience.
• At least 1 year of experience in paid media, advertising, or marketing.

Preferred Qualifications

• Experience managing paid media campaign budgets.
• General understanding of media principles, planning, and buying functions.
• Experience with media tools, including MRI, Simmons, Scarborough, Nielsen, and comScore.
• Experience in credit card, bank, or other financial services industries.
• Strong communication and project prioritization skills.