Digital Marketing Executive - UK Digital Acquisition

About International Card Services (ICS)

International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries and is responsible for two Joint Ventures covering around a dozen countries. Leaders in these countries are empowered to make decisions at a local level, supported by local teams and two cross-market teams: the Centre of Excellence and Risk & Control Management.

About the Role

Digital acquisition of new Cardmembers is a key driver for growth in the UK market. The Digital Marketing Executive role sits within the Digital Acquisition team in UK Card Services, which is responsible for managing digital channels to acquire new Cards across the consumer and commercial portfolio.

This is an excellent opportunity to leverage and build your digital and performance marketing skills while driving tangible business growth in a fast-paced environment.

Key Responsibilities

The successful candidate will manage key projects and deliverables for our online prospect journey, including our suite of acquisition website pages, e-application forms, and transformational “Big Bet” capabilities. This will require close, effective partnership with central technology owners, Acquisition colleagues, local market product owners, and multiple internal stakeholders.

• Drive continuous optimizations by applying UX best practices and test-and-learn initiatives.
• Manage projects and deliverables across the online prospect journey, acquisition pages, and e-application forms.
• Collaborate with technology owners, acquisition teams, local product owners, and internal stakeholders to deliver outcomes.

Our Culture at American Express

At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, with an unwavering commitment to back our customers, communities, and colleagues. We operate with a strong risk mindset to uphold our brand promise of trust, security, and service.

As part of Team Amex, you will receive comprehensive support for your holistic well-being, as well as opportunities to learn new skills, grow as a leader, and develop your career.

Benefits

• Competitive base salaries
• Bonus incentives
• Support for financial well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through the Healthy Minds program
• Career development and training opportunities

Background Verification

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.