Associate, Campaign Activation Specialist

Who We Are

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks, and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes and navigating crises to managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.

At FTI Consulting, you’ll work side by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact—supported by an open, collaborative culture that embraces diversity, recognition, and professional development.

Are you ready to make your impact?

About the Role

FTI Consulting is seeking an Associate II, Campaign Activation Specialist to support our global Paid Media team. This role reports to the Manager, Paid Media, and plays a critical part in activating, monitoring, and reporting on digital campaigns across multiple regions, segments, and platforms. The role requires strong attention to detail, organization, and the ability to manage multiple stakeholders and deadlines in a fast-paced environment.

What You’ll Do

Campaign Process Support

• Manage intake and qualification: schedule briefing calls, walk teams through requirements, and evaluate eligibility for paid support.
• Assist with strategy and planning by supporting budget allocation, KPIs, and channel and audience recommendations.
• Provide creative guidance: advise on formats and review copy for compliance and best practices.
• Build and traffic smaller LinkedIn campaigns for regional/segment needs, including UTMs, QA, previews, and performance forecasts.
• Maintain continuous monitoring, budget optimization, and communication with internal stakeholders.
• Deliver reporting snapshots and performance updates; answer ad-hoc campaign questions.
• Support tracker management to ensure live, pipeline, and ended campaigns are updated with KPIs.
• Distribute tracker updates to teams bi-monthly.

Global Initiatives

• Provide reporting and coordination support for major initiatives (e.g., Global Brand Campaign, CP&A, Geopolitical, Compass Lexecon, and “Always-On” search campaigns).
• Help organize premium placements and cross-regional alignment.
• Support performance reporting for leadership and ExCo.

Financial Coordination

• Manage monthly invoicing processes to ensure accurate attribution of campaign costs across segments and regions.

How You’ll Grow

We are committed to investing in your professional development. We offer programs focused on leadership, growth, and development opportunities. You’ll develop through on-the-job learning, self-guided professional development courses, and certifications. You’ll be assigned a dedicated coach to mentor, guide, and support you through regular coaching sessions.

As you progress at FTI Consulting, we offer tailored programs for critical professional milestones to help ensure you are prepared and empowered to take on your next role.

What You Will Need To Succeed

Basic Qualifications

• 1+ years of experience in digital marketing, campaign activation, or paid media.
• Hands-on experience with LinkedIn Campaign Manager (required); Google Ads is a plus.
• Strong analytical skills and proficiency with Excel/Google Sheets.
• Travel to clients and FTI offices is required.
• Applicants must be currently authorized to work in the United States on a full-time basis; this position will not sponsor applicants for work visas.

Preferred Qualifications

• Detail-oriented, organized, and comfortable working with multiple stakeholders.
• Excellent communication skills and a proactive, collaborative mindset.

Compensation

Minimum Pay: $52,500
Maximum Pay: $92,500

Compensation Disclosure: The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.