Associate Marketer - Vaccines

Vaccines Associate Marketer

Our commercial business is continuously evolving to align customer needs with commercial opportunities over the next five years. The Vaccines & Public Health Associate Marketer role is a critical part of a diverse team that adapts to evolving market and business demands to create campaigns and materials that deliver defined customer and population experiences across our vaccines portfolio.

Working with cross-functional colleagues, including DigiHub, the team aligns marketing principles with public health objectives to deliver measurable population health outcomes and reduce health inequalities.

Activities and Priorities

Activities and priorities are developed on a quarterly basis to allow greater flexibility in achieving our business objectives. This offers the marketing team an opportunity to gain experience and share learnings across various Vaccines & Public Health business unit activities. This includes supporting the creation and delivery of operational plans and campaigns aimed at delivering value for priority vaccine brands, our business, and our customers.

• Support the development and execution of multi- and omnichannel marketing campaigns, ensuring delivery against strong Key Performance Indicators (KPIs) and Objective Key Results (OKRs) through regular performance review and tracking via analytical tools and dashboards.
• Manage promotional and non-promotional assets through Veeva Promomats.
• Contribute to our agile planning process to develop campaigns and tactics, utilizing a segmented customer engagement approach, specific customer journeys, and engagement plans that drive exceptional customer experiences and behavior change with key customer groups.
• Manage agency relationships in the design, development, and execution of assets, ensuring timely delivery within scope.
• Work with agile principles and demonstrate adaptability to support the development team’s effective operation.
• Work with and deliver against promotional budgets, identifying potential under- or overspend early and flagging it to the budget holder.

Key Capabilities

• Ability to generate and analyze various data sources, including feedback and insights, to better understand the value we can deliver to our Healthcare Professionals (HCP), patients, and population communities.
• Understanding and application of test and learn approaches in the development and iteration of materials that drive behavior change and deliver return on investment.
• Ability to effectively communicate and collaborate with key internal and external stakeholders and agencies.
• Creativity and innovation in campaign design, using strong attention to detail to develop personalized content and tailored messaging for various engagement tactics, including field force engagement.
• Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards.
• Customer-first mindset, actively seeking opportunities to deliver exceptional customer experiences.

Required Skills

Brand Management, Creative Campaign Development, Digital Marketing, Marketing Strategy Implementation, Market Research, Product Development, Product Management, Project Management, Strategic Planning

Preferred Skills

(No specific preferred skills were listed in the raw input.)

Logistics and Employment Details

Employee Status: Regular

Travel Requirements: (Not specified)

Flexible Work Arrangements: Hybrid

Shift: (Not specified)

Valid Driving License: (Not specified)

Hazardous Material(s): (Not specified)

Relocation: (Not specified)

VISA Sponsorship: (Not specified)

Job Posting End Date: 09/19/2026

Application Information

Current Employees apply HERE

Current Contingent Workers apply HERE

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