Junior Market Research Analyst

Company Overview

At Nielsen, we are passionate about powering a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content—wherever and whenever it’s consumed. Rooted in a deep legacy, we stand at the forefront of the media revolution. When you join Nielsen, you join a dynamic team committed to excellence, perseverance, and making an impact together. We champion your success because when you succeed, we do too, enabling your best to power our future.

About the Team

The research team sits within Nielsen’s ‘Research & Analytics’ pillar and works across many global markets and a wide variety of industries. The team collaborates closely with clients to deliver fresh, actionable research to shape future campaigns, marketing plans, creative ideas, and business strategies. You will expect to work with key clients such as Google, PayPal, Spotify, and Sky.

Job Responsibilities

We are looking for a Research Analyst responsible for working on multiple projects across a range of methodologies, supported by senior researchers, and involving collaboration with team members.

Key responsibilities include:

• Maintaining close daily communication with clients and stakeholders.
• Working across a wide range of research methodologies, such as brand lift, opportunity to see, and digital tagging.
• Designing online surveys with the help of senior researchers to cover all key research objectives.
• Thorough testing of online survey links.
• Managing sample collection, setting representative quotas, and quality checking raw survey data.
• Processing data in an online survey platform (Decipher), including coding and weighting of data, and creating tabulations.
• Analyzing data sets.
• Charting reports focused on providing actionable insights.
• Presenting findings back to clients in a clear, concise, and engaging manner.

Qualifications

We are seeking a candidate who possesses the following attributes:

• A self-starter with previous experience in primary research, insights, or data analytics, specifically within the media/advertising industry (client or agency side).
• Highly numerate and possessing an analytical mindset, coupled with a genuine passion for research.
• A confident communicator capable of presenting to both internal and external stakeholders.
• A strong team player.
• Proficiency in strong time management and project management skills.
• Exceptional attention to detail, especially for testing survey links and reviewing raw survey data.
• Literate and proficient in PowerPoint and Excel; Google Suite proficiency is a plus.