Product Marketing Intern (Headsets)

Job Responsibilities

This role supports go-to-market execution for Razer's PC Audio category (gaming headsets and speakers). You will work alongside the Product Marketing team across product launches, marketing campaigns, esports initiatives, content creation, and competitive analysis. The internship provides hands-on exposure to the full product marketing cycle—from launch planning and campaign execution to category positioning—while supporting cross-functional collaboration with internal teams and external partners.

• Support global product launches by assisting in the development of strategic marketing plans and execution.
• Create and refine marketing campaigns and assets to drive engagement for new and existing products.
• Conduct market research, benchmark competitors, and monitor reviews, trends, and customer sentiment to surface opportunities.
• Collaborate with internal teams and stakeholders to align marketing strategies and ensure seamless execution.
• Gain hands-on experience in category management to learn how to position products effectively in a competitive market.
• Develop marketing content (copy, blogs, campaign messaging, retail/ecommerce assets, internal decks) while keeping messaging consistent across channels.
• Support reporting and analysis of campaign and market share reports, and prepare executive summaries for internal stakeholders.

Learning Objectives

• Learn the end-to-end process of launching a gaming product, including product marketing best practices (messaging, positioning, campaign execution).
• Build experience in stakeholder management across teams and gain insights into the product development cycle.
• Develop category management proficiency, including product category research and content development.

Requirements

• Currently pursuing a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Passion for gaming, technology, esports, or consumer electronics.
• Strong analytical and research skills.
• Excellent written and verbal communication skills.
• Proficient in Microsoft PowerPoint and Excel.