Associate Product Marketing Manager, Ads Marketing, APAC

About

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

Marketing at Google starts with technology and ends with the user—bringing both together in unconventional ways. Your job is to demonstrate how Google’s products solve the world’s problems, from the everyday to the epic, and approach marketing in a way that lets the technology speak for itself.

Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches, and measure efficacy against Key Performance Indicators (KPIs).
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, and events), increasing engagement, and measuring program efficacy.
• Support the team in evaluating product and feature improvements to better meet user needs, ensuring product readiness for launch, and communicating new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate business momentum and better engage Google’s customers and agency partners.
• Assist in executing marketing-related tasks within the scope of a larger product or project under guidance from the manager.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full-time roles, internships, projects, or academic classes.

Preferred Qualifications

• Maximum 3 years of total full-time work experience.
• Deep understanding of and enthusiasm for Google’s product ecosystem, technological innovations, and leadership in Artificial Intelligence (AI), paired with a proven interest in marketing and tech and a solid understanding of Google’s AI tools.
• Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios, with comfort with ambiguity and agility.
• Excellent problem-solving and analytical skills, with the capacity for understanding and developing strategy.
• Developed program/project management and communication skills.