Agentic Marketing Specialist, Google Ads

About

As a Creative in Marketing, you bring visual, design, written, and experiential expertise to Google products and services, across major media, content, channels, and experiences. You can thrive in a flexible, ever-changing environment, and you stay open to new influences and inspiration. You will work with a deeply cross-functional team and help inspire a team of vendor partners by sharing ideas and developing effective solutions that generate multiple concepts supporting major media forms. You will be comfortable rolling up your sleeves—designing, mocking, writing, prototyping, and showing, not telling. You will inspire and lead by example by pursuing breakthrough creative work consistent with the Google Marketing brand, and you will take and provide clear direction and creative feedback that moves work forward.

At the core of marketing at Google is technology and the user—connecting the two in unconventional ways. The goal is to demonstrate how Google’s products solve the world’s problems, from everyday to epic. Marketing at Google is approached by changing the game, redefining the medium, making the user the priority, and letting technology speak for itself.

Responsibilities

• Develop and implement marketing strategies to drive business results, overseeing positioning and the development of content and marketing programs to grow awareness and engagement across social, on-network, and off-network media channels.
• Partner with stakeholders to ensure content and campaigns created for media and social channels represent the Google brand.
• Use data to uncover marketing opportunities and audience insights.
• Analyze, track, and report on campaign/project return on investment (ROI) based on business generation and Marketing Qualified Lead (MQL) metrics.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• 1 year of experience in growth, performance, direct response, social, digital, cloud, events, or related marketing areas.
• Experience working cross-functionally with various stakeholders and teams.

Preferred Qualifications

• Experience in project management, relationship management, or change management.
• Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to interact effectively with technical and business stakeholders at all levels of an organization.
• Comfort navigating ambiguity in a complex organization.