New Business Associate

About Plaid

Plaid believes that the way people interact with their finances will drastically improve in the next few years. The company empowers this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life, helping companies connect financial accounts to the apps and services customers want to use.

Plaid works with thousands of companies, including Venmo, SoFi, several of the Fortune 500, and many of the largest banks. Its network covers 12,000 financial institutions across the US, Canada, UK, and Europe. Founded in 2013 and headquartered in San Francisco, Plaid has offices in New York, Washington, D.C., London, and Amsterdam.

Team Overview

Plaid helps companies across the UK and Europe build the next generation of financial experiences by providing secure, reliable access to the financial ecosystem. The team identifies and engages high-potential prospects, deeply understands their business needs, and helps them see how Plaid can unlock real value. They work as one team—collaborative, ambitious, and focused on long-term impact.

New Business Associate (NBA) – UK & EU

As a New Business Associate (NBA), you will help drive Plaid’s growth in the UK and EU by generating high-quality pipeline. You will partner closely with Account Executives to run outreach campaigns, design strategies for account engagement, and open doors to exciting fintechs across the region. This role is ideal for someone who is curious, driven, and thrives in a fast-paced environment with high standards.

You will identify and engage prospective customers across key segments, working with AEs to support account strategy, map organizations, and build strong outbound approaches. You will create personalized, high-quality outreach across multiple channels, and contribute to team development by supporting onboarding, campaign design, and cross-functional projects. You will also develop your commercial skillset in a high-growth, high-support environment.

Responsibilities

• Drive high-quality meetings that convert into qualified opportunities
• Conduct account research and develop strategic outreach cadences
• Collaborate with AEs to build and execute account plans
• Manage pipeline progress through Salesforce and internal tooling
• Support the go-to-market strategy for UK and EU prospects
• Contribute to the development of outbound campaigns in partnership with Marketing
• Participate in team initiatives, including onboarding new hires and operational projects
• Nurture early-stage and dormant opportunities to drive incremental pipeline

Qualifications

• Strong communication skills and the ability to grasp complex concepts quickly
• Demonstrated drive, resilience, and a proactive approach to problem solving
• Some experience in a client-facing or commercial role (sales, CS, partnerships, consulting, or equivalent)
• Comfort working in a high-ownership, high-expectation environment
• Collaborative mindset and eagerness to learn from peers
• Curiosity about fintech, APIs, and financial infrastructure

Nice to Have

• Experience in outbound sales development, or experience working with complex products in a client-facing, target-oriented role

Mission & Equal Opportunity

Plaid’s mission is to unlock financial freedom for everyone. The company seeks to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable, and encourages candidates to apply even if they do not fully match the job description.

Plaid is an equal opportunity employer and values diversity. The company does not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other legally protected characteristics. Plaid also considers qualified applicants with criminal histories, consistent with applicable laws. The company is committed to providing reasonable accommodations for candidates with disabilities in its recruiting process.

Compensation & Benefits

Additional compensation in the form of equity and/or commission depends on the position offered. Plaid provides a comprehensive benefits plan, including medical, dental, vision, and 401(k). Pay is based on factors such as scope and responsibilities of the position, candidate work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of applicable compensation or benefit plans.