Social Media and Digital Marketing Executive

About Quilter plc

Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation. Quilter oversees £157.4 billion in customer investments (as of August 2026).

It offers an adviser and customer range spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management. The business is comprised of two segments: Affluent and High Net Worth.

Affluent encompasses the financial planning business (Quilter Financial Planning), the Quilter Investment Platform and Quilter Investors, and the multi-asset investment solutions business. High Net Worth includes the discretionary fund management business, Quilter Cheviot, alongside Quilter Cheviot Financial Planning, offering highly personalised service to private clients, charities, trustees, and professional partners across the UK, Ireland, and Channel Islands.

At Quilter, we are continually transforming and modernising to become even more customer-centric. If you want to be bold in pursuing your ambitions, bringing new ideas, and challenging evolution, this is the perfect time to join us!

About the Role: Social Media & Recruitment Marketing Executive

Level: 3

Department: Digital Marketing

Location: Southampton or London Senator House (Hybrid working - 2/3 days in office)

Contract Type: Permanent

At Quilter, we are transforming how we connect with customers, advisers, and prospects across digital channels. As our Social Media & Recruitment Marketing Executive, you will help plan, create, and deliver audience-focused social media and recruitment activity that brings Quilter’s proposition to life across social channels, YouTube, email, web, and emerging AI-driven discovery platforms.

This is a varied, hands-on role, focusing primarily on social media, paid social advertising, and adviser recruitment. You will also support selected digital content, campaign delivery, YouTube management, and performance improvement. Working closely with the Senior Digital Marketing Manager and colleagues across marketing, communications, content, and video, you will help deliver activity that drives engagement, supports recruitment and lead generation, and improves the customer and adviser experience.

You will create and adapt social-first content across multiple formats, support targeted paid and organic social campaigns, and help ensure Quilter’s content is visible and effective across SEO, Answer Engine Optimisation (AEO), and new AI-powered search environments.

If you enjoy combining creativity, data, and commercial thinking, this is an opportunity to have a genuine impact on how Quilter engages its audiences and continues to evolve its digital presence.

Key Responsibilities

• Create and adapt social-first content across multiple formats, including social posts, short-form video, YouTube descriptions, website content, articles, and email communications.
• Support adviser recruitment and customer acquisition activity through targeted paid and organic social campaigns, email, and other digital channels.
• Manage the day-to-day delivery of Quilter’s social media activity across key platforms, including content planning, publishing, community management, and performance optimization.
• Support the wider Marketing team and agency partners with paid social media advertising, providing channel expertise, audience insight, content recommendations, and best practice guidance to improve campaign performance.
• Manage and utilize social media management and marketing platforms to schedule, monitor, and optimize digital activity.
• Take ownership of your own workload, proactively planning activity, managing deadlines, and keeping stakeholders informed on progress and priorities.
• Support the development of SEO, AEO, and AI discoverability initiatives, helping Quilter's content perform across traditional search and emerging AI-powered discovery environments.
• Work with stakeholders in the wider Marketing team to plan and deliver targeted, insight-led paid and organic campaigns that drive engagement, reach, recruitment interest, and lead generation.
• Provide guidance and best practice to internal stakeholders on the effective use of social media and digital content.
• Contribute to the ongoing development of Quilter’s digital content, social media, and audience engagement activity.
• Take ownership of Quilter’s YouTube channel, including content planning, publishing, optimization, governance, and performance monitoring.
• Support the creation, maintenance, and optimization of Quilter's public website content, ensuring content meets audience needs, business objectives, and regulatory requirements.
• Work closely with marketing, communications, content, and video teams to deliver integrated campaigns across the customer and adviser journey.
• Monitor and analyze performance across paid social, organic social, and wider digital channels, using insights to continuously improve activity.
• Build strong relationships with stakeholders across the business, acting as a trusted partner on digital content and social media.

About You

You are a digitally-minded marketer with strong social media experience, including exposure to paid social media campaigns or advertising, an interest in adviser recruitment marketing, and a passion for creating content that delivers measurable results.

You have experience managing social media channels, creating platform-appropriate content, and supporting paid and organic campaigns that engage audiences and drive outcomes. You understand how content needs to adapt across different platforms, audiences, campaign objectives, and stages of the customer or adviser journey.

You are confident working with website content and have a good understanding of SEO principles, with an interest in how search is evolving through AI and answer-based discovery. You are comfortable creating and optimizing content for web, social, email, and video channels and are always looking for ways to improve performance and audience engagement.

You are highly organized and comfortable managing multiple priorities, working across different stakeholders, and balancing hands-on delivery with good judgment. You are able to operate independently, take ownership of your workload, and know when to involve others to keep activity moving in the right direction.

Experience creating content and campaigns aimed at consumer or adviser audiences would be beneficial, particularly where this has supported recruitment, customer acquisition, engagement, or lead generation. Experience using paid social advertising tools, social media management platforms (such as Sprout Social, Hootsuite, Sprinklr, or similar tools), and email marketing or CRM platforms would be advantageous.

Most importantly, you thrive in a fast-paced, dynamic environment. You enjoy being close to the detail, taking ownership of your work, and contributing to a team with ambitious goals and a strong sense of purpose.

Values and Culture

Inclusion & Diversity

We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.

Core Values

• Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
• Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognizing that this is how we create brilliant solutions for brighter futures.
• Embrace challenge: We aim high to transform our potential into meaningful outcomes. With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation.
• Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone. We speak openly, actively listen, and support each other, and constructively challenge and embrace new ideas. We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.

Core Benefits

• Holiday: 182 hours (26 days)
• Quilter Incentive Scheme: All employees are eligible to participate in an incentive scheme to reward business performance and their contribution.
• Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.
• Private Medical Insurance: Single cover as standard, with options to increase cover to include your partner or children.
• Life Assurance: 4x your salary.
• Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.
• Healthcare Cash Plan: Available to Jersey employees only.

In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.