Senior Investment Marketing Specialist - Private Markets

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward-thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting-edge strategies and deep insights to unlock opportunities for long-term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

Our global marketing organization is a key partner in our distribution efforts, working across regions and channels to align our investment capabilities with evolving client needs. Within the marketing group, we are seeking a Senior Investment Marketing Specialist to support the development and execution of investment marketing for Franklin Templeton’s private markets capabilities.

This role will help translate complex investment capabilities into clear, accurate, and client-relevant content, and will support the delivery of marketing materials, product launches, and campaigns across regions and channels. You will work closely with investment marketing colleagues and partners across investment, product, distribution, and marketing to keep priorities moving and ensure content is timely, consistent, and ready for client use.

The ideal candidate is an early-career marketing professional with strong writing, organizational, and project management skills, and a strong interest in asset management and private markets. You are detail-oriented, collaborative, and comfortable managing multiple deliverables in a fast-paced environment. You bring intellectual curiosity, sound judgment, and a willingness to build investment knowledge while increasing ownership of day-to-day marketing activities.

How you will add value

Private markets investment marketing and content support

• Support the Global Private Markets leadership in executing private markets marketing priorities aligned with business, investment, and distribution objectives.
• Help develop and maintain private markets messaging, product content, and supporting materials, applying established positioning and messaging frameworks consistently.
• Support the development and ongoing maintenance of thought leadership, digital communications, case studies, sales materials, presentations, and other client-facing content.
• Coordinate updates and reviews across stakeholders to help ensure materials are accurate, approved, current, and consistent with brand and investment messaging standards.
• Conduct basic client, competitor, and market research to support positioning, content development, and marketing recommendations.
• Support campaigns and launches by partnering with distribution and marketing colleagues to develop and coordinate client-relevant content and resources that support engagement throughout the buyer journey.

Collaboration and stakeholder engagement

• Work closely with channel marketing colleagues to support content needs, share existing resources, and help reduce unnecessary duplication.
• Coordinate meetings, inputs, timelines, and follow-ups across cross-functional teams to keep launches, content, and other priority initiatives on track.
• Communicate proactively on project status, risks, and dependencies, escalating issues appropriately and helping identify practical solutions.
• Develop deep understanding of private markets strategies, client needs, and competitive trends to become an increasingly effective partner to stakeholders.
• Contribute to a collaborative team environment by sharing learnings, documenting processes, and supporting continuous improvement in how the team works.

What will help you be successful in this role

• Bachelor’s degree or equivalent experience, with approximately 2–4 years of experience in marketing, financial services, asset management, or a related field.
• Exposure to alternative investments or private markets (private equity, private credit, real assets).
• Familiarity with sales collateral including pitchbooks, factsheets, snapshots, and commentaries.
• Strong writing, editing, and communication skills, with the ability to make complex information clear, concise, and relevant to the intended audience.
• Strong organizational and project management skills, including the ability to manage multiple assignments, deadlines, and stakeholder input with attention to detail.
• Proficient in Microsoft Office (PowerPoint, Excel, Word).
• Experience using AI-powered tools (e.g., Copilot, ChatGPT, Writer) to support content creation, research, and workflow efficiency, along with a curiosity for emerging technologies and their potential business applications.
• Collaborative working style and ability to build productive relationships across teams in a matrixed organization.
• Analytical curiosity and comfort working with data, research, and performance information to support marketing decisions and recommendations.

Work schedule & location

This role is based in New York City and follows a hybrid schedule of 4 days in the office and 1 day remote each week.

Total rewards

Franklin Templeton offers employees a competitive range of total rewards—monetary and non-monetary—designed to support well-being and recognize time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, including competitive healthcare options, insurance and disability benefits, an employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off, and a motivational wellbeing program.

The expected annual salary for this position ranges between $85,000 - $105,000, depending on location and level of relevant experience, plus discretionary bonus.

Highlights of our benefits include:

• Paid Time Off: Three weeks of PTO in your first year
• Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
• Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
• Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
• Learning Education Assistance Program (LEAP): To support ongoing growth and career advancement
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge