Associate Product Marketing Manager, APAC

About the Program

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career marketers. During your time in the program, you will work on priority marketing projects within your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders.

In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

You will be assigned projects within the Marketing organization supporting its business goals, and you will make direct contributions under the scope of a larger project with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop go-to-market plans to drive awareness and adoption of new products and features among target segments. You may also drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, and/or manage campaigns and programming.

Program benefits include dedicated learning and development opportunities, at least two distinct project assignments, and extensive opportunities for networking across Marketing and within Google.

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. The role demonstrates how Google’s products solve the world’s problems—from the everyday to the epic—and prioritizes the user.

Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches, and measure effectiveness against Key Performance Indicators (KPIs).
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, and events), increasing engagement, and measuring program effectiveness.
• Support the team in evaluating product and feature improvements to better meet user needs, assess product readiness for launch, and communicate new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate business momentum and better engage Google’s customers and agency partners.
• Execute marketing-related tasks within the scope of a larger product or project under guidance from the manager.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full-time roles, internships, projects, or academic classes.

Preferred Qualifications

• Maximum 3 years of total full-time work experience.
• Deep understanding of and enthusiasm for Google’s product ecosystem, technological innovations, and leadership in Artificial Intelligence (AI), paired with a proven interest in marketing and technology and a solid understanding of Google’s AI tools.
• Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios, with comfort in ambiguity and agility.
• Excellent problem-solving and analytical skills, with the ability to understand and develop strategy.
• Developed program/project management and communication skills.