Manager, Programmatic Activation

Who We Are

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform—powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. Learn more at www.zetaglobal.com.

The Role

We are looking for an ambitious programmatic media trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance.

As a hands-on programmatic media trader, you will own media decision-making to ensure the success of your campaign portfolio. This is a mid-level media execution role that requires close collaboration with other traders and Client Success teams. In addition to making in-platform optimizations, you will provide strategic direction to internal teams and participate in client conversations when media expertise is needed.

The ideal candidate combines trading expertise, analytical acuity, and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to thrive at Zeta.

Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Responsibilities

• Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
• Partner with Client Success and Analytics teams to align client needs with our media approach.
• Ensure minimal errors in tagging, targeting, and pacing.
• Consistently exceed campaign objectives while identifying margin expansion opportunities.
• Provide clear optimization notes and forward-looking guidance to internal and client partners.
• Master internal systems and tools for order management and internal communications.

Requirements

• 1–2 years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP.
• Knowledge of CM360, rich media vendors, site pixels, and web debugging tools.
• Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV, with attention to detail.
• Demonstrated track record of effectively optimizing to goals.
• Understanding of auction mechanics, supply, and the broader programmatic ecosystem.
• Demonstrated analytical ability and extreme attention to detail.
• High proficiency in MS Excel.

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Salary Range

The salary range for this role is $80,000 - $100,000, depending on location and experience.

People & Culture at Zeta

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin. Zeta also does not discriminate on the basis of sexual orientation, gender identity or expression.

Zeta is committed to building a workplace culture of trust and belonging. Employees are encouraged to bring their whole selves to work. Zeta provides a forum for employees to celebrate, support, and advocate for one another. Learn more about our commitment to diversity, equity and inclusion at https://zetaglobal.com/blog/a-look-into-zetas-ergs/.