Associate, Paid Social

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call outdated insurance directories, wait on hold, wait weeks for a visit, spend time in rooms designed solely for waiting, and then may receive surprise bills. Zocdoc’s mission is to give power to the patient.

Zocdoc has built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200+ specialties and 12k insurance plans. By giving patients the ability to see and choose, Zocdoc is working to make healthcare work like other consumer sectors—where businesses compete for customers—driving quality up and prices down.

Zocdoc is 18 years old and the leader in our space, and we’re still just getting started. If you like solving important, complex problems alongside thoughtful, driven, and collaborative teammates, read on.

Your Impact On Our Mission

Zocdoc is looking for an Associate, Paid Social to join our Patient Acquisition Marketing team. Reporting to the Marketing Manager, Paid Social, you will support the execution and optimization of paid social campaigns designed to connect more patients with the care they need.

In this role, you will be responsible for high-quality campaign management that keeps our paid social program running smoothly—from building campaigns and managing budgets to monitoring performance, completing QA, and troubleshooting issues. You will work primarily in Meta Ads Manager while supporting testing and expansion across TikTok and other relevant social platforms.

This is an individual contributor role with no direct reports. Your impact will come through reliable execution, thoughtful optimization, and clear collaboration with Creative, Brand, Analytics, and other cross-functional partners.

You’ll enjoy this role if you are…

• Detail-oriented and reliable—you catch issues before they affect campaign delivery or performance
• Comfortable working within established systems and workflows while identifying practical ways to improve them
• A clear, thoughtful communicator, especially when collaborating asynchronously
• Curious about performance data and motivated to turn findings into practical campaign adjustments
• Familiar with current social media trends, formats, creative styles, and messaging

Your Day to Day Is…

• Building, launching, and managing paid social campaigns, primarily within Meta Ads Manager
• Assisting the Paid Social Manager with campaign budgets, pacing, bidding approaches, audience targeting, and delivery against channel goals
• Monitoring campaign performance and making ongoing optimizations to improve efficiency and results
• Completing thorough QA across campaign setup, targeting, creative assets, tracking, and platform configurations
• Supporting A/B tests across creative, messaging, audiences, and campaign structure to identify actionable performance insights
• Partnering with Creative, Brand, Integrated Marketing, and Analytics teams to coordinate campaign launches and improve performance
• Monitoring platform updates, emerging ad formats, and social media trends that could inform creative testing or campaign execution
• Supporting campaign expansion and testing across TikTok and other emerging social platforms as needed

You’ll be successful in this role if you have…

• 1+ years of experience in paid social advertising, performance marketing, media buying, campaign management, or a related digital marketing role
• Strong hands-on experience building and managing campaigns in Meta Ads Manager
• Experience with campaign setup, audience targeting, budget pacing, optimization, reporting, and QA
• The ability to interpret performance data, identify meaningful trends, and make practical adjustments based on your findings
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines
• Clear written and verbal communication skills, including the ability to explain campaign results and execution decisions to cross-functional partners
• A track record of independently managing campaign workstreams, following established processes, and escalating issues appropriately
• A Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel functions is a plus

Compensation

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by factors including the candidate’s experience, qualifications, and skills. Certain positions may be eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range: $80,000 - $100,000 USD

About Us

Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients, grow their practice, fill last-minute openings, and deliver a better healthcare experience.

Founded in 2007 with a mission to give power to the patient, Zocdoc’s work is guided by its six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. We are committed to being collaborative and believe diverse perspectives, experiences, and contributors make our community and platform better. Zocdoc is an equal opportunity employer.