Associate Product Marketer

“I can be myself at work.”

We value your talents, traditions, and uniqueness. We are committed to fostering a strong sense of belonging in a respectful workplace where you can do great work and bring your authentic self every day.

We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community.

“I can influence my income.”

You will be recognized for your performance. Compensation is designed to motivate and reward the value you provide, including a competitive salary, bonuses, and benefits. Your company-funded retirement contribution is calculated based on salary and variable pay, including bonuses.

“I can lead a full life.”

We support your unique goals and interests—whether you are raising a family, volunteering, or exploring different career paths. We provide the resources to set you up for success.

• Enjoy generous time-away and health benefits from day one, with opportunities for flexible work options.
• Receive 2-for-1 matching gifts for charitable contributions and the opportunity to secure annual grants for organizations you love.
• Access on-demand professional development resources to hone existing skills and learn new ones.

Associate Product Marketer

The Associate Product Marketer supports the development and execution of product marketing strategies across Capital Group's investment capabilities and strategic growth priorities.

Working at the intersection of Product, Sales, and Marketing, this role helps develop product positioning, messaging, launches, campaigns, and client engagement initiatives. The successful candidate will learn to transform complex investment expertise into compelling, audience-relevant narratives that support client understanding, adoption, and long-term engagement. This role is ideal for an early-career marketer interested in investment products, strategic storytelling, and client behavior, offering exposure to regional marketing initiatives across Asia.

Product Positioning & Messaging

• Support the development of product positioning, value propositions, and messaging frameworks for Capital Group investment solutions.
• Help articulate product benefits, competitive differentiation, and client relevance across key client segments.
• Partner with investment specialists and product experts to translate technical investment concepts into clear and compelling marketing messages.
• Ensure consistency of product narratives across campaigns, content, and client-facing materials.

Product Marketing & Go-to-Market Execution

• Support product launches, strategic campaigns, and marketing initiatives across Asia.
• Assist in developing go-to-market plans and marketing activities that support awareness, engagement, and adoption objectives.
• Coordinate with Sales, Client Marketing, and other stakeholders to ensure effective execution.
• Help manage timelines, priorities, and deliverables across multiple initiatives.

Audience Insight & Narrative Development

• Develop an understanding of client audiences, their objectives, and the barriers they face when making investment decisions.
• Help identify the most relevant product stories for different client segments.
• Build narratives that connect product capabilities with investor needs, behaviors, and outcomes.
• Support efforts to create more audience-led and decision-focused marketing experiences.

Content & Client Enablement

• Develop and adapt product-related content across a range of formats, including presentations, emails, webpages, articles, videos, social content, and campaign assets.
• Support the creation of sales enablement and client education materials.
• Ensure content is accurate, engaging, and aligned with approved messaging.
• Work with content marketers to deliver integrated marketing experiences across the client journey.

Measurement & Optimization

• Monitor engagement metrics and stakeholder feedback to assess marketing effectiveness.
• Support competitor reviews and market analysis.
• Identify opportunities to strengthen positioning, messaging, and client engagement over time.

Qualifications and Requirements

“I am the person Capital Group is looking for.”

Experience

• 1–3 years of experience in product marketing, marketing, communications, consulting, research, or a related field.
• Demonstrated ability to manage projects involving multiple stakeholders.
• Exposure to financial services, investments, or related industries is advantageous.

Skills

• Strong interest in product marketing and strategic marketing.
• Excellent written communication and storytelling skills.
• Ability to simplify complex concepts and make them relevant to different audiences.
• Strong organization, project management, and prioritization skills.
• Analytical mindset and attention to detail.
• Ability to build relationships and work collaboratively across functions.

Personal Attributes

• Naturally curious and eager to learn.
• Empathetic and audience-focused.
• Strong listener who seeks to understand before acting.
• Collaborative and comfortable working across functions.
• Proactive, resourceful, and willing to take ownership.

What Success Looks Like

Within 12 months, the successful candidate will:

• Demonstrate a strong understanding of key client audiences and their needs.
• Independently develop audience-led messaging and content briefs.
• Manage smaller narrative and content initiatives from concept through execution.
• Become a trusted partner to stakeholders seeking help translating investment expertise into client-relevant stories.
• Contribute meaningfully to strategic growth priorities, product initiatives, and investor education programs.

Benefits and Application

“I can apply in less than 4 minutes.”

You’ve reviewed this job posting and are ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.

“I can learn more about Capital Group.”

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation, and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube, and Glassdoor.

In addition to a highly competitive base salary, per plan guidelines, restrictions, and vesting requirements, you will also be eligible for an individual annual performance bonus plus Capital’s annual profitability bonus, plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

*Temporary positions in the United States are excluded from the above-mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state, and local laws that prohibit discrimination when making all decisions about employment. Our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking, or any other characteristic protected by federal, state, or local law.