Paid Media Strategist | The Points Guy

Role Overview

Hybrid schedule: Based in the New York City office (Tuesday through Thursday) and fully remote on Mondays and Fridays.

The Points Guy is seeking an experienced and analytically rigorous Paid Media Strategist to help drive acquisition goals within the Finserv and Travel sectors. This role focuses on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You’ll optimize campaigns to drive growth, communicate insights to internal stakeholders, and analyze performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. You’ll collaborate cross-functionally with travel industry experts and own testing roadmaps that drive business impact and long-term growth.

Responsibilities

• Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
• Continuously analyze performance data and surface actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that influence outcomes and communicate the performance story to internal stakeholders.
• Iterate through full-funnel testing, leveraging A/B and multivariate testing to drive incremental improvements across core KPIs.
• Use analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
• Test and scale emerging ad platforms and surfaces to stay ahead of a rapidly evolving search landscape, and build vendor relationships to maintain awareness of product innovation.
• Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion.

Qualifications

• 1–3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus.
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
• Strong communication skills and a bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.
• Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.
• Desire to work hands-on in a performance-driven, analytically rigorous environment, with passion for paid media marketing and awareness of emerging best practices and tools.
• Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders.

Compensation & Benefits

Compensation (New York City)

Total cash compensation range: $100,000–$120,000 per year. Actual compensation varies based on location, experience, and qualifications.

Benefits (Subject to eligibility)

• Health insurance coverage (medical, dental, and vision)
• Life insurance
• Short and long-term disability insurance
• Flexible Spending Accounts
• Holiday pay
• 401(k) with match
• Employee Assistance Program
• Paid parental bonding benefit program
• Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service

Company Information

Red Ventures is a global portfolio of high-growth companies spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Learn more at redventures.com.