Business Development Representative (BDR) - UK/Nordics Markets

Join beqom – where Tech meets Impact

beqom is a high-growth B2B SaaS company powered by Intentional AI that provides industry-leading tools for pay equity and transparency, compensation, and performance management. Trusted by leading global enterprises, beqom empowers HR leaders to make smarter, compliant pay decisions that win and keep top talent.

The Role

This role owns the top of the funnel for the UK & Nordics markets. You generate and qualify pipeline among organisations of 1,000+ employees, starting conversations with HR, Total Rewards, Compensation & Benefits, and Finance leaders about pay equity, pay transparency, and compensation management. You work closely with Account Executives who take over the opportunities you qualify, and with the wider EMEA sales team on messaging and market intelligence. Outbound is the core of the job: most of your week is spent prospecting, and the level of activity expected is high.

Concretely, you’ll

• Generate and qualify new business opportunities with UK & Nordics organisations of 1,000+ employees across HR, Compensation & Benefits, and Finance functions.
• Run multichannel outbound campaigns combining cold calling, email sequences, and LinkedIn social selling.
• Own the top-of-funnel process for the UK & Nordics market, from first outreach through to a qualified meeting.
• Apply the BANT and MEDDIC frameworks to qualify prospects and prioritise accounts with the strongest fit.
• Maintain an accurate, structured pipeline in HubSpot and log every touchpoint.
• Coordinate the handover to Account Executives with the context they need to run a strong first call.
• Partner with the EMEA sales team to align messaging and share market intelligence on the French Compensation & Benefits landscape.
• Use Sales Navigator, Lemlist, Gong, and generative AI assistants to sharpen outreach and call preparation.

What are we looking for?

Every conversation you start moves us—and you—forward.

What you need to bring

• Demonstrated experience in B2B sales, within technology or SaaS, or equivalent experience.
• Experience prospecting outbound across cold calling, cold email, and social selling.
• Ability to engage senior stakeholders credibly from the very first contact.
• Ability to analyse a prospect’s HR and Compensation & Benefits challenges and qualify the opportunity accordingly.
• Native-level French and fluent English (EMEA communications are in English).
• Confidence working with modern sales tools such as HubSpot, Sales Navigator, Lemlist, and Gong—or the ability to pick them up quickly.
• Maintain rigorous CRM hygiene and a structured pipeline.

What sets the best candidates apart

• Sold into enterprise HR, Total Rewards, or Compensation & Benefits functions.
• Worked complex, multi-stakeholder B2B sales cycles.
• Spoken a Nordic language: Swedish, Danish, Norwegian, or Finnish.
• Experience using AI tools (Claude, Clay, Apollo, n8n) and strong opinions about what works.
• Ability to write outbound copy that doesn’t sound like a template.
• A side project (e.g., newsletter, Substack, GitHub, TikTok, or something that shows you build things).

The Stack you’ll use daily

HubSpot, Lemlist, Nooks (parallel dialer), LinkedIn Sales Navigator, Gong, Slack, and Google Workspace. Plus the AI tools you want to test (we provide a budget for that).

Why join us?

• Real ownership. You won’t inherit a script and a list. You’ll co-build the French outbound motion with our team.
• Real exposure. You engage senior leaders at Fortune 500 companies from your first month. The conversations you build are the foundation of an enterprise sales career.
• Real impact. We sell pay compensation software. The work you do funds a fairer compensation system at scale.