Product Marketing Intern (Content Creation)

Job Responsibilities

Join our Content Creation division as a Product Marketing Intern. You will play a hands-on role in the development and execution of global marketing campaigns for one of our fastest-growing categories. With a number of products launching in 2027, this internship places you in the middle of launch season, working alongside design, marketing, and other teams to bring campaigns to life.

This is not a shadowing role. In addition to your day-to-day responsibilities, you will own a capstone project: taking one product GTM from zero to launch—covering marketing copy, press materials, GTM deck, and more—then following up with sustain activities post-launch. The team uses AI tools to move faster; you will ensure that speed results in work that is accurate, on-brand, and actually shipped.

If you are studying marketing, communications, media, or something adjacent, and you want real experience running campaigns and launching products at a brand people actually know, this is the opportunity.

Capstone Project — Full GTM Ownership

The intern will be assigned one product to own as a full end-to-end GTM project. This project covers:

• Pre-launch: Drafting product messaging, marketing copy, and positioning for the assigned product.
• Press & internal materials: Developing a press deck and GTM strategy deck in collaboration with the team.
• Launch execution: Briefing and coordinating launch video content, managing launch week influencer and campaign activities.
• Post-launch sustaining: Tracking performance, adjusting the creator roster, and reporting on GMV contribution and content output.
• Final presentation: Presenting the full GTM journey—what was planned, what launched, and what the numbers showed—to a panel that may include C-suite leaders.

Influencer Outreach & Seeding

• Build and manage a creator outreach pipeline using templates as a starting point, personalizing and sending communications directly.
• Coordinate product seeding logistics end-to-end: gifting lists, shipment tracking, delivery confirmations, and follow-up.
• Onboard new creators with clear briefs and expectations for each launch.
• Maintain warm relationships with existing creators to support a recurring monthly content cadence.

Content Review & Brand Safety

• Review all influencer-produced content against brand guidelines, product messaging, and any applicable partner or licensing requirements before amplification.
• Provide clear, constructive feedback to creators on revisions, with enough context to ensure changes are made quickly and without friction.
• Maintain a version log of reviewed and approved content across all active campaigns.

Campaign Tracking & Coordination

• Own the action item log for all influencer deliverables across launches; proactive follow-up is part of the job.
• Flag blockers and timeline risks early so they can be resolved before they become launch-day problems.
• Work with the broader team on go-live checks to catch errors, outdated copy, or missing assets before campaigns go public.

Pre-Requisites

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations—including for disability or religious practices—to ensure every team member can perform and contribute at their best.

Are you game?