Marketing Associate

Job Description

Ready to accelerate your marketing career at the intersection of data, technology, and collaboration? Guardian’s Marketing & Communications organization is hiring a cohort of early-career professionals eager to grow fast, contribute from day one, and build in-demand skills across digital, analytics, paid media, creative and marketing operations.

This role is a strong fit for early-career talent looking for meaningful work, high-quality development, and exposure to a broad marketing ecosystem. You’ll join a collaborative, purpose-driven team that values curiosity, a bias for action, strong execution, continuous learning, and the opportunity to make an impact while building your career.

You are:

A motivated, early-career marketer who takes ownership of your work and learns quickly. You bring strong attention to detail, but you are also curious about why things work – not just how. You are comfortable working with data, systems, and processes, and you take pride in delivering accurate high-quality work. You do your best work in a fast-moving environment with clear standards, welcome feedback, and collaborate effectively to keep work moving. You are energized by collaboration and motivated by doing work that matters within a purpose-driven organization.

You have:

• A up to 4 years of relevant experience in end-to-end marketing process, integrated campaigns, analytics, digital operations, communications, content development, creative or a related field
• Hands-on experience with one or more marketing or analytics platforms, such as Adobe Workfront, Adobe Analytics, Google Analytics, content management tools, paid media platforms, creative and other marketing tools
• Experience supporting campaigns, reporting, digital experiences, or operational workflows—and improving them through insight, iteration, or optimization
• Strong attention to detail and comfort working within structured processes, standards, and deadlines
• A bachelor’s degree or equivalent practical experience

Core capabilities include:

• Technology Savvy: Operate within marketing platforms (CMS, ad platforms, analytics/dashboards, workflow tools) by following defined processes and standards.
• Measurement & Data Literacy: Understand common marketing metrics and can validate, interpret, and summarize results to support optimization.
• Governance, Standards & QA: Apply tagging/UTM, brand/content governance, QA checks, and documentation to ensure quality and consistency.
• Integrated Channel Workflow Awareness: Understands how work moves across paid, owned, earned, creative, and analytics and where their work fits.
• Insight & Recommendation Support: Surfaces observations, issues, and opportunities clearly for channel owners/partners; escalates when needed.
• Stakeholder Service & Delivery: Delivers reliable support to marketing partners with clear handoffs, SLAs/turnaround expectations, and responsive communication.

You will:

• Deliver marketing operations, analytics, content or digital support work using established tools, processes, and standards that support active business priorities
• Enable the successful launch of campaigns, digital experiences, reporting, insights, or creative assets with speed, accuracy, and quality
• Maintain and improve content, data, dashboards, or system inputs in line with defined standards and service-level expectations—while identifying opportunities to make processes easier, faster, or more effective
• Solve clearly-scoped problems independently and apply sound judgement when escalating more complex issues
• Collaborate across Marketing, Communications, Data & Technology, and the business to deliver against shared goals
• Build deep familiarity of Guardian’s customers, platforms, and marketing ecosystem—and grow expertise over time

This is a range posting. We are considering applicants for Marketing Associate and Marketing Specialist roles determined by expertise and years of experience.

About the Cohort‑Based Hiring Approach

This role is part of a cohort-based hiring model designed to create a more flexible and thoughtful matching process. All candidates apply to the same core role and level, and during interviews may connect with leaders across multiple marketing teams.

After hire, each colleague is aligned to a primary focus area based on their experience, strengths, interests, and business needs. This approach helps create a strong match between what you do best, what you want to build next, and where the business needs support most. Focus areas may include:

• Digital experience and website operations
• Paid media operations and execution
• Marketing analytics and reporting
• Marketing intelligence and insights
• Campaign list management and automation
• Creative and design operations support

Regardless of focus area, all roles share the same level expectations, compensation range, development path, and opportunity for growth, giving every colleague a strong foundation to learn, contribute, and advance.

Location

• The primary location for this position is Bethlehem, PA, with a hybrid schedule of 3 days per week in office.
• Will also consider Hudson Yards, NY candidates with a hybrid schedule of 3 days per week in office.

Salary Range:

$59,120.00 - $88,677.50

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic