Brand Manager

Job Description

Did you know P&G invented the concept of branding and data-driven brand management? We have remained among the top in marketing by finding new and exciting ways to reach consumers. As a Brand Manager, you will be responsible for ensuring we win with consumers' preferences in learning about, choosing, and using our product. We are looking for the world's best marketing pros who follow the concept: "Consumer is boss".

Working in brand management at Procter & Gamble means being a total business owner. You will guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Brand Managers work across functions to identify consumer, shopper, and customer insights and execute marketing tactics that grow the brand profitably. Together, we create leading brand experiences and make a difference for nearly 5 billion consumers every day.

Your Role

1. Brand Strategy & Initiative Delivery

• Translate brand strategy into clear annual and in-year operating plans
• Lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution
• Ensure strong creative quality and execution across touchpoints
• Manage agency and partner relationships to deliver on time, on quality, and on budget

2. Cross-Functional Leadership in a Lean Model

• Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions
• Actively manage tradeoffs, timelines, dependencies, and resource constraints
• Demonstrate strong ownership and accountability in the absence of large support teams

3. Brand Stewardship & Decision Making

• Ensure all work adheres to brand standards, claims, legal, and regulatory requirements
• Apply sound brand judgment in day-to-day decisions
• Balance speed, quality, and compliance in execution
• Identify risks early and escalate appropriately

4. Performance Management & Growth Acceleration

• Own performance tracking across brand equity, media, and in-market KPIs
• Identify growth opportunities and performance gaps using data and insights
• Apply a learning agenda to continuously improve results
• Build fact-based cases for future investment, optimization, and scale

What We Offer You

• Responsibilities from Day 1 – You will start working on key brands from the beginning. As you expand your impact, your ownership will grow.
• Recognized state-of-the-art marketing skills – Continuous support to improve your marketing knowledge and management abilities.
• Continuous coaching & mentorship – Formal training and regular coaching from your manager and mentors.
• Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
• Competitive salary and benefits program – Competitive base salary & performance bonus, flexible benefits, private life & medical insurance for employees, stock, saving plans.

We Are Looking For

• Candidate with 1–3 years of working experience. Related FMCG/Retail experience is a plus.
• Excellent visionary, strategic, and courageous leadership skills
• Strong strategic and analytical thinking
• Ability to drive innovation and brand growth
• Strong communication and teamwork abilities
• Proficiency in English (written and spoken)