Digital Marketing Analyst

Job Description

We are seeking a Data & Digital Marketing Analyst to support marketing strategy, performance analysis, and go-to-market initiatives through data-driven insights. The candidate will work closely with marketing, product, and growth teams to translate data, customer insights, and experimentation results into clear recommendations that improve acquisition, engagement, and positioning.

Key Responsibilities

Data Analysis & Insights

• Analyze marketing and customer data using tools such as Excel, Google Sheets, R, and analytics dashboards
• Support performance tracking across campaigns, channels, and funnels using defined KPIs
• Assist in building and maintaining reports and dashboards (GA4, Looker Studio)
• Conduct basic statistical analysis and data wrangling to support decision making
• Translate data findings into clear narratives and actionable insights for non-technical stakeholders

AI & Emerging Technology Exposure

• Support go-to-market efforts for AI-enabled or data-driven products
• Assist in translating technical workflows or product capabilities into customer-friendly messaging
• Participate in competitive analysis and market benchmarking for AI or analytics-driven platforms
• Use AI tools (e.g., generative AI assistants) to support research, content drafting, and analysis under guidance

The base compensation range for this role in the posted location is: 56,690 - 65,008

Compensation & Benefits

Capgemini provides compensation range information in accordance with applicable laws. The base compensation range listed reflects the minimum and maximum target compensation Capgemini believes it may pay for the role at the time of posting and may change. Actual compensation offered may fall outside the posted range and will be determined based on factors including location, education, certifications, experience, and performance. In addition to base salary, this role may be eligible for variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Benefits

Capgemini offers a comprehensive benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A–F): vacation, holidays, personal days, sick leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not earned, vested, or payable until due under applicable plans, and is subject to Capgemini’s discretion in accordance with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. We value Indigenous communities' engagement and promote fairness, accessibility, inclusion, and respect. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

This is a general description of the duties, responsibilities, and qualifications required for this position. Capgemini will consider reasonable accommodations during the recruitment process to provide equal opportunity to applicants with disabilities. If you need assistance or accommodation, please reach out to your recruiting contact.

Capgemini may capture your image during the interview process for verification during hiring and onboarding.

Capgemini is a global business and technology transformation partner helping organizations accelerate their digital and sustainable transition with a diverse team of professionals worldwide.