Executive Office, Paid Media, Analyst, New York

Executive Office, Paid Media Analyst, New York

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. Global Marketing is focused on building out a data- and technology-enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.

About the Role

The Paid Media Analyst will play an important role within the firm’s centralized paid media organization, helping to drive commercial growth through an understanding of paid media fundamentals, meticulous attention to detail, and a desire to learn and grow as a media professional. They will partner with COE leads and other marketing colleagues across their designated lines of business to develop and execute strategic paid media campaigns, spanning awareness to acquisition. This role will be primarily focused on the Asset Management line of business and will be global in nature with activations across North America, EMEA, and APAC.

Responsibilities

• Support the development and execution of comprehensive paid media strategies and media plans across platforms and channels in partnership with agency partners.
• Assist with optimizing, implementing, and analyzing campaign activations.
• Stay informed on industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
• Manage invoicing, budget tracking, and maintenance of media schedules with agency partners.
• Build stakeholder-ready presentations that clearly articulate strategy, insights, and next steps for the firm’s paid media campaigns.
• Demonstrate strong risk management by ensuring strict adherence to regulatory and procedural guidelines for all marketing communications, including proactive management of operational risk.
• Develop and maintain strong relationships across the Executive Office and with colleagues across the firm’s businesses.

Qualifications

• Experience supporting the development and execution of paid media strategies across multiple platforms and channels in partnership with agency partners.
• Ability to optimize, implement, and analyze campaign activations.
• Strong knowledge of industry trends, emerging technologies, and best practices in paid media and digital advertising.
• Experience managing invoicing, budget tracking, and maintenance of media schedules with agency partners.
• Proven ability to build stakeholder-ready presentations that articulate strategy, insights, and next steps for campaigns.
• Commitment to regulatory and procedural compliance in all marketing communications, with proactive risk management.
• Ability to develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.

Salary Range
The expected base salary for this New York, NY, United States-based position is $80,000–$110,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings. A summary of these offerings, generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.