Customer Marketing - Assistant Manager

About Us

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. We achieve this by taking the time to truly understand people, providing support, services, solutions, and career paths that meet their individual needs and desires.

Today, we are on a journey of transformation, leveraging technology and creativity to become a future-ready learning organization. Our strategic ambition is clear and bold: to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services, work in friendly, supportive teams, build lasting value in your community, and help people grow their assets, business, and investments. Join us for a vibrant, future-ready career.

The Opportunity: Assistant Manager, Marketing

The Assistant Manager, Marketing will play a key role in planning and executing marketing campaigns, customer engagement programs, and events. This role will partner closely with Product, Segment, Wealth Marketing, and Cards Marketing teams to deliver impactful customer experiences, support business growth, and strengthen the Bank's value propositions.

Key Responsibilities

Marketing Communications

• Support the planning and execution of marketing campaigns and customer engagement initiatives across digital and offline channels.
• Coordinate campaign timelines, creative assets, and marketing materials to ensure timely and accurate delivery.
• Assist in the development of customer communications, marketing content, and campaign collateral.
• Liaise with internal stakeholders, agencies, and vendors to facilitate campaign execution.
• Monitor campaign performance and support the preparation of reports, insights, and recommendations.
• Conduct market and competitor monitoring to support campaign planning and identify new opportunities.
• Support budget administration, procurement, and governance processes for marketing activities.

Events & Customer Engagement

• Partner closely with Product, Segment, Wealth Marketing, and Cards Marketing teams to identify opportunities for events and engagement programs that support customer acquisition, engagement, and relationship deepening.
• Coordinate event logistics, registrations, venue arrangements, vendors, and on-site operations whenever applicable.
• Work with internal stakeholders and external partners to deliver customer engagement programs and partnership initiatives.
• Assist in developing event concepts and customer experiences that support engagement objectives.
• Support event outreach and participant engagement activities to drive attendance and participation.
• Track event attendance, engagement, and feedback, and support post-event reporting.
• Research customer interests, lifestyle trends, and emerging event concepts to identify opportunities for future programs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Fresh graduates are welcome to apply. Candidates with relevant internship experience or up to 3 years of marketing experience will have an advantage.
• Strong interest in marketing, customer engagement, and the financial services industry.
• Good project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Strong interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical and detail-oriented, with the ability to interpret campaign performance and customer insights.
• Excellent written and verbal communication skills.
• Curious and eager to learn about banking products, customer value propositions, and customer journeys.
• Self-motivated, proactive, and able to thrive in a fast-paced environment.

What We Offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry-leading learning and professional development opportunities.
• Equal opportunity and fair employment, with selection based on ability and fit with our culture and values.
• Your wellbeing, growth, and aspirations are every bit as cared for as the needs of our customers.