B2C CRM Marketing Executive (Commercial Moments & Reactive Comms)

CRM Executive

We are looking for a hands-on CRM Executive to build, quality assurance, and deploy our reactive communications calendar. This role will support key commercial moments across 14 markets and in multiple languages. Reporting to our B2C CRM Manager, you will be responsible for creating campaign briefs and transforming them into flawlessly executed campaigns within Braze—ensuring they are delivered on time, correctly targeted, and accurately localized. You will work at a fast pace on time-sensitive sends, coordinating creative production to ensure customers receive the right message at the right time.

Responsibilities

• Campaign Build and Delivery: Build end-to-end broadcast campaigns in Braze, covering templates, segments, workflows, personalization logic, and scheduling across email, push, in-app notifications, and content cards.
• Reactive Execution: Manage and deliver time-sensitive and urgent sends quickly, adhering to the reactive calendar and priorities set by the CRM Manager.
• Key Commercial Moments: Plan and execute campaigns for major commercial events (e.g., Black Friday, seasonal peaks) against agreed strategic direction, ensuring timely delivery that drives maximum customer engagement and revenue impact.
• Quality Assurance (QA): Self-QA every campaign against a defined checklist, verifying targeting, links, copy, creative, personalization, and localization before submission for review.
• Localization Delivery: Adapt and localize central campaigns across 14 markets by coordinating translations and market-specific variants.
• Creative Excellence & Testing: Coordinate content and creative production with Design and Content teams, and run a structured A/B testing program to continuously improve engagement and conversion rates.
• Reporting and Continuous Improvement: Report on campaign performance for each send against agreed benchmarks, highlighting successes and areas for improvement so that learnings inform future campaigns.
• Reactive Comms Optimization: Continuously optimize reactive communications, applying customer segmentation, and managing the calendar for maximum impact by balancing send frequency, relevance, and commercial priorities across the customer base.
• Local Marketing Support: Assist local market teams with ad-hoc marketing initiatives and requests, ensuring central campaigns are adapted and localized effectively.

About Treatwell

Treatwell is a team of 700 passionate and talented people across Europe. We are the industry’s smartest salon management software, integrated with Europe’s leading bookings platform, serving over 95,000 salon partners in 14 countries and processing more than 8 million bookings monthly. We are currently on an exciting journey to digitally revolutionize the hair and beauty community.

What We Are Looking For

• Hands-on ESP Experience (Essential): 1+ years building and deploying campaigns in Braze or a similar platform, including experience with segmentation and scheduling.
• Technical Comfort: Ability to navigate HTML/CSS edits—not requiring coding from scratch, but possessing confidence in tweaking and adding elements.
• Agile & Data-Driven: Highly analytical, with a proven track record of using data and A/B testing to inform and optimize campaign performance.
• Execution & Delivery Mindset: A proactive "doer" who excels at quickly turning around commercial moments and reactive briefs while maintaining high quality throughout the end-to-end campaign build.
• Structured yet Scrappy: Highly organized in managing the execution of a busy, multi-market communications calendar, while remaining agile when fast reactive deployment is required.
• "Local and Global" Orientation: Willingness to engage with and meet with local marketing teams across Europe to better understand market nuances and improve CRM campaign effectiveness.

What We Offer

• 28 days of annual holiday, plus bank holidays.
• Monthly £40 Treatwell vouchers.
• Mental health support through one of our partnerships.
• A comprehensive benefits platform, including cycle-to-work schemes and high street discounts.
• Growth funds dedicated to supporting professional development.
• A beneficial pension scheme and enhanced parental pay & leave policy.
• A dynamic organization environment, including weekly office social events.

Equal Opportunities:

Treatwell is an ‘Open to All’ employer and warmly welcomes everyone to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.