Art Director

About Creative X

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content, and experiences for Meta, including Meta’s family of apps and hardware products (Meta, Facebook, Instagram, WhatsApp, and Meta’s wearables and devices).

We believe in attracting and nurturing world-class talent through collaboration, community, and career development. We work with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work reaching a global audience.

Art Director

Meta is seeking an Art Director to join our in-house creative team. In this role, you will concept and art direct brand and marketing campaigns across Meta’s family of apps and hardware products, including Facebook, Instagram, WhatsApp, and Meta’s wearables and devices. You will develop work spanning digital, social, film, experiential, and out-of-home channels, shaping how billions of people perceive and connect with Meta’s brands.

You will collaborate closely with copywriters, designers, strategists, and producers to bring bold creative ideas to life at scale.

Responsibilities

• Art direct, design, and concept brand expressions across a variety of mediums, including mobile, product, film, interactive, out-of-home (OOH), print, events, and experiential.
• Demonstrate an understanding of how art direction, design, and conceptual ideas can be used to tell a story for a brand and within a product.
• Present ideas clearly and concisely to build consensus and align stakeholders across teams.
• Collaborate in a cross-functional environment by partnering with producers, copywriters, marketers, and program management to meet campaign goals.
• Explore and propose new creative formats to produce high-impact, memorable work.
• Deliver mixed creative assets, including stills, animation, and live-action video art direction.
• Create original, breakthrough work.

Qualifications

• 1+ years of experience in art direction, design, or a related creative discipline.
• Experience problem-solving in fast-paced environments and navigating ambiguity.
• Ability to design, art direct, and articulate conceptual design decisions.
• Ability to bring ideas to life with high-quality comps and prototypes using creative software and tools such as Photoshop, Illustrator, InDesign, Figma, Sketch, and Keynote.
• Knowledge of and hands-on experience with AI tool capabilities and limitations in the context of art direction and design.
• Active pursuit of new AI knowledge and skills, including experimenting with emerging AI technologies and applying them to active creative workflows.
• Demonstrated judgment in using AI in creative work—knowing when to use it, when to rely on traditional tools, and how to edit and refine AI-assisted work to achieve high-quality final output.
• Detail-focused with an eye for visual craft.
• Must obtain and maintain work authorization in the country of employment at the time of hire and during employment.
• Experience art directing campaigns for consumer technology, hardware, or social media platforms.
• Familiarity with motion design, video production, or directing live-action or animated content.
• Demonstrated use of AI-assisted creative tools (e.g., generative image tools, prompt engineering) to enhance or accelerate creative workflows.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Experience working within and contributing to large-scale brand design systems across a global product portfolio.
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.