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Goldman Sachs Asset & Wealth Management - EMEA TPW & APAC Marketing Analyst - London

Goldman Sachs·London·United Kingdom

Lateral HiresSales & Marketing

Role details

Position Responsibilities

  • Global Initiative Regionalization: Partner with Global Marketing and regional leads to rollout global programmes across EMEA TPW and APAC; develop detailed rollout playbooks, track implementation milestones, and identify regional customization needs while maintaining global brand integrity.
  • Cross-Regional Communication & Alignment: Establish and maintain rhythm of communication and cross-regional forums; facilitate information flow between EMEA TPW and APAC teams to ensure consistent messaging, eliminate silos, and accelerate best practice sharing.
  • Support Key Pan-EU Marketing Initiatives: Work across pan-European initiatives such as the EMEA Investment Forum supporting our highest profile client events.
  • Stakeholder Engagement & Updates: Support the creation of regular communications to senior stakeholders including sales leadership, investment teams, and executive management; synthesize regional updates into executive-ready summaries that highlight activity and progress.
  • Project Coordination & Tracking: Maintain centralized project dashboards tracking key EMEA initiatives across both regions; proactively identify dependencies, escalate blockers, and ensure accountability across distributed teams and external agency partners.
  • Operational Excellence: Develop standardized processes for cross-regional collaboration, resource allocation, and budget tracking; continuously refine workflows to improve efficiency and reduce friction in high-velocity marketing operations.
  • Risk Management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications across multiple jurisdictions.
  • Team Connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
  • Partnership & Collaboration: Develop and maintain strong relationships within AM Marketing and across other AM Marketing colleagues, sales teams, investment heads, and key stakeholders across the region.

Role Overview

This Analyst will serve as a vital coordination hub within the Asset Management Marketing team, working directly with the Head of EMEA Third-Party Wealth (TPW) Marketing and APAC Marketing. Acting as a bridge between two high-growth regions, this role ensures seamless rollout of global initiatives and drives cross-functional alignment. The Analyst will operate day-to-day, collaborating with local country marketing managers and regional marketing leads.

Qualifications & Skills

  • 1–3 years in a similar role within a leading financial institution
  • Some knowledge of the asset management industry: clients, products, regulations, competitors
  • An understanding of all marketing media including digital, events, social and print collateral
  • Exceptional project management and organizational abilities with demonstrated success coordinating multiple workstreams across time zones and matrixed structures
  • Outstanding written and verbal communication skills with proven ability to synthesize complex information for executive audiences
  • Advanced proficiency in presentation software (PowerPoint) with keen eye for visual design, data visualization, and executive-ready formatting
  • Strong analytical capabilities with comfort interpreting marketing metrics and regional performance indicators to inform strategic recommendations
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
  • Strong communication and stakeholder management skills and ability to navigate complex, matrixed organizations across multiple time zones
  • Bachelor's Degree (BA/BS)

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