Consumer Growth Marketing Associate

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as a leading transportation technology and service provider globally.

As a Consumer Growth Marketing Associate at Via, you will design programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee strategic marketing tactics ranging from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from ideation through execution and measurement, improving transportation outcomes for our partners and the local communities we serve.

Responsibilities

• Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
• Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement existing acquisition and retention playbooks.
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
• Scale community-specific programs by identifying winning local tactics and developing replicable processes and playbooks for deployment in similar markets.
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to internal and external stakeholders.

About You

• Minimum of 0–2 years of experience with a strong interest in growth marketing, and a demonstrated ability to turn data into actionable insights.
• Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
• Resourceful problem solver motivated by high ownership and the opportunity to have a measurable impact.
• Proactive critical thinker with a no-task-too-small attitude in a fast-paced environment.
• Analytical and data-oriented, excited to develop quantitative skills and turn data into insights.

Compensation and Benefits

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
• Salary Range: $65,000–$85,000
• Generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Ready to join the ride?