Sales Development Representative

Location & Employment Details

Location: London

Office requirement: Hybrid, 3 days per week at the office

Employment type: Permanent

Seniority level: Junior

About the Role

At GWI, we’re looking for a Sales Development Representative to play a key role in our Revenue team in London. If contributing to growth motivates you, this could be the start of something extraordinary.

Responsibilities

• Be the first experience and point of contact for potential new customers at GWI. Help build our pipeline by identifying opportunities, starting conversations, and connecting the right people to the right solutions.
• Identify new business opportunities through outbound lead generation, research, and prospecting.
• Manage and respond to inbound requests from prospective clients via outreach and email.
• Secure meetings for the GWI sales organisation.
• Analyse customer needs and identify potential solutions.
• Present and explain GWI product offerings.
• Lead outbound conversations with potential clients across phone, email, and video.

It’s also a lot of fun — shaking things up is part of working at GWI. You’ll need to be flexible, comfortable with continuous change, and able to thrive in a fast-paced environment.

What You’ll Bring

You’ll need to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is your willingness to learn.

• Some experience in a customer-facing or sales-adjacent role (including voluntary, freelance, or transferable experience).
• Excellent communication and presentation skills.
• Effective time management and organization skills.
• Proficiency with standard productivity tools, including MS Office.
• A considered, attentive approach to building professional relationships.
• The ability to stay focused and maintain progress when faced with challenges and setbacks.
• Ready to take initiative with your own outreach and build a consistent prospecting routine.
• Confident communicator and active listener, able to navigate nuanced conversations at all levels.

Attitude is important. We value thinking big, asking why to find better ways, and showing respect to everyone, at every level, all the time.

Why Join Us

• Clear responsibility from day one — you’ll be building a pipeline that directly impacts GWI’s growth.
• A team that invests in your development — structured onboarding, coaching, and clear progression.
• A product you’ll be proud to represent — used by the world’s leading brands and agencies.

What We Offer

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

• Time to recharge – 25 days of annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
• Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
• Flexibility & balance – Flexible hours, early Friday finishes, hybrid and remote options, plus a work-from-home budget.
• Career growth – Accredited learning, leadership development, and global career mobility.
• Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance, or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We’re happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities. At GWI, you’ll find a place to contribute meaningfully, grow professionally, and belong fully.

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