AI Marketing Assistant

The Role

We are looking for a creative and technically confident AI Marketing Assistant to join our growing Marketing team. In this role, you will harness the latest AI tools and technologies to accelerate content production, improve campaign performance and help Cybertill tell its story more compellingly across digital and traditional channels. You will work closely with our Sales and Marketing leadership to embed AI-driven workflows into everyday marketing activities, supporting both the Cybertill and Kudos Software brands.

What you will do

• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging.
• Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data.
• Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting.
• Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors.
• Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines.
• Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools.
• Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials.
• Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics.
• Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.

Who we are looking for

• A genuine enthusiasm for AI technology and its practical application in a marketing context, with prior experience experimenting with AI tools in a professional or personal capacity.
• Strong copywriting and editorial instincts; you can shape AI-generated output into polished, on-brand content that resonates with a B2B audience.
• Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting.
• A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics.
• Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business.
• Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment.
• A collaborative, team-first attitude with clear and confident communication skills, both written and verbal.
• Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.

What other skills we need

It isn’t just about what you know; it is equally important how you do it.

• Results focused
• Team focused
• Accountable
• Service orientated
• Innovative & passionate
• Excellent communicator both internally and externally
• Focused on the importance of a good user experience and a customer-centric ethos

Your Qualifications / Experience

• A degree (or equivalent experience) in Marketing, Communications, Business, or a related discipline.
• Experience in a marketing role, with demonstrable use of AI tools to improve output or efficiency.
• Hands-on experience with HubSpot and marketing automation platforms.
• Familiarity with Google Analytics 4, Google Ads or LinkedIn Campaign Manager is advantageous.

We use AI-powered tools (including transcription and automated note-taking) during portions of our interview process to support a consistent and thorough candidate experience. Candidates who require alternative accommodation may request it at any stage of the recruitment process.

Fluent Software Group is committed to building diverse, equitable, and inclusive teams. We welcome applications from candidates of all backgrounds, identities, and experiences, and all qualified applicants will be considered without regard to race, gender, age, disability, religion, sexual orientation, or any other protected characteristic.

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