Marketing Associate

Job Purpose

Intercontinental Exchange is hiring a Growth Marketing Associate to support servicing solutions in the mortgage technology business. This role is responsible for various aspects of assigned marketing projects, with projects focused on marketing campaign efforts related to sales, business operations, customer service, and ICE employees. This role typically involves extensive interactions with cross-functional teams across the business.

Responsibilities

• Plans and coordinates various aspects of marketing campaign projects from initiation through delivery and ensures requirements align to operational standards.
• Supports the business with various marketing activities, including advertising (print and digital), lead generation, sales promotion, collateral, tradeshows, events, thought leadership, website and social media activities by coordinating and executing marketing campaigns, delivering tactics on time to ensure that project results are in line with corporate expectations. This can include copywriting, editing and proofreading materials.
• Project manages multi-channel lead generation campaigns in support of specific business objectives. Manages project initiation activities that include identifying clients or business needs and goals, necessary contacts and access to existing information as needed.
• Routes sales leads from various efforts (events, emails, webinars, podcasts, advertising) as appropriate to sales for follow-up. Develops, defines and executes project plans, project scope, activities schedules, budgets and deliverables.
• Identifies and coordinates needed resources for project execution, implementation and analytics for assigned projects, including