Marketing Associate (North America) - Engine by Starling

About Engine by Starling

At Engine by Starling, we are on a mission to find and work with leading banks worldwide that aim to build rapid growth businesses on our technology. Engine is Starling's software-as-a-service (SaaS) business, the technology that powered Starling, and was spun out as a separate company two years ago. Starling has seen exceptional growth and success, driven in part by our modern, ground-up technology. This SaaS platform is now available to banks and financial institutions globally, enabling them to benefit from innovative digital features and efficient back-office processes that have contributed to Starling's success.

We are looking for future leaders to join our team, build client relationships, and work with them to understand their needs and how we can solve them with Engine’s technology.

Who are Engine by Starling

Engine by Starling is transforming the banking landscape with our cutting-edge core banking software. Originally developed to power Starling, our cloud-native SaaS platform enables banks and financial institutions worldwide to modernize operations and deliver exceptional digital banking experiences.

Headquartered in the UK, we are scaling globally with offices in New York, Toronto, Dublin, Dubai, and Sydney. We have publicly announced a major investment into the US market and are building the initial team to enter the market.

This role will be based in the New York metropolitan area, with a preference for candidates located within a commutable distance to our New York office. Other East Coast locations may be considered. The role will involve travel within the US and some international travel.

About the role

We are seeking a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales, and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS—especially within financial services, banking, consulting, or fintech—and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast-growing technology business.

What you'll get to do

Campaign Execution and Marketing Operations

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimization of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.

Events and Field Marketing

• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.

Partner Marketing and Collaboration

• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.

Content Support

• Coordinate regional content needs.
• Support content localization, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages, templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.

Sales Team Support

• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalized communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

Qualifications

• 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
• Experience supporting events and external-facing marketing programs.
• Hands-on experience with marketing automation and CRM tools (HubSpot preferred).
• Strong understanding of digital marketing, campaign operations, and field marketing.
• Detail-oriented, organized, and comfortable managing multiple projects simultaneously.
• Strong communication skills and the ability to collaborate across teams and functions.
• Familiarity with the financial services industry (banking, consulting, fintech) is a plus.
• Ability to occasionally travel within North America for events or team meetings.

Interview process

Interviewing is a two-way process, and we want you to have the time and opportunity to get to know us as much as we are getting to know you. Our interviews are conversational, and we want to get the best from you, so come with questions and be curious.

In general, you can expect the following after a chat with a member of our Talent Team:

• Interview with someone from the Marketing team
• Interview with Engine North America team member(s) and others from the BD team
• Final interview with Engine’s North American President / CCO

Benefits

• Medical, Dental, and Vision insurance plan options
• 401(k) with company match of 100% of the first 4%
• Company-paid Long-Term Disability, and Life and AD&D insurance
• Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
• 20 days annual vacation PTO and 11 Paid Holidays

You may be hesitant to apply if you don’t tick every box. We’re open to discussion on flexible working arrangements where possible. If you’re excited about working with us but aren’t sure you meet all criteria, reach out anyway. We’re on a mission to reshape banking, and that starts with our team. We value diverse backgrounds and experiences and welcome applicants from all walks of life.

Engine by Starling is an equal opportunity employer, committed to fostering diversity and inclusion. We consider applicants without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by law.

When you provide your information, you consent to our processing under our Privacy Notice. By submitting your application, you agree that Engine by Starling and Starling may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process it, the purposes for processing, and the rights you can exercise over our use of your information.