Senior Specialist, Ad Operations & Measurement

Senior Specialist, Ad Operations & Measurement

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. Our structure has earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We are distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

About the Role

The Senior Specialist, Ad Operations & Measurement is a crucial member of the Media Science group, offering technical campaign launch and management support to Known’s media teams. This role reports to the Media Science lead and is pivotal in driving operational excellence and innovation in our ad operations.

This role demands a proactive, solution-oriented mindset, with a keen eye for detail and a commitment to operational and quality excellence. The Senior Specialist, Ad Operations & Measurement will play a key role in shaping the operational success of our media campaigns, driving continuous improvement and innovation in our ad operations practices.

Who You Are and What You Have

• 1–3 years of hands-on experience in digital operations within media agencies, with a strong focus on ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow
• Deep understanding of and passion for the ad-tech landscape
• Ability to work independently with minimal supervision and execute tactical responsibilities effectively according to shared timelines
• High attention to detail with a commitment to QA
• Expertise in HTML, JavaScript, and other web technologies for effective ad tag and pixel implementation
• Experience in managing and analyzing campaign data

Must Have (Technical)

• Pixeling experience for tracking/measurement: knowledge and proficiency with major tracking platforms such as Google Tag Manager (GTM). Functional knowledge of other tag management solutions (Adobe, Tealium, Oracle, Segment) preferred. App tracking is a major plus
• Working knowledge of tag/event management of major social platforms (Meta, YouTube, LinkedIn, TikTok, X, Snap, etc.)
• Ad server trafficking: Google Campaign Manager (GCM)

What You’ll Do

Team Collaboration and Leadership Expectations

• Foster a collaborative environment and guide Ad Ops communications across the media practice, ensuring seamless integration and alignment with broader team goals
• Lead by example in maintaining high standards of professionalism and operational excellence

Ad Operations Efficiency and Quality Assurance

• Focus on the quality of Ad Operation implementation, emphasizing the accuracy and efficiency of ad tagging and pixeling processes
• Monitor operational efficiency and quality assurance, ensuring all campaigns are executed flawlessly and meet internal standards
• Regularly evaluate and optimize workflows and processes to enhance team productivity and campaign performance

Strategic Contribution

• Stay abreast of industry changes, particularly related to ad tech, privacy regulations, and cookie deprecation, to anticipate and mitigate potential impacts on campaign execution
• Lead research and analysis on emerging trends in the ad tech industry, providing actionable insights and recommendations for adapting to these changes
• Contribute to the development of operational strategies and innovative solutions that address evolving market conditions and client needs

Ad Operations Execution and Oversight

• Oversee the end-to-end process of multi-platform advertising campaign execution, from advising pre-campaign planning (including measurement and attribution setup) to post-launch analysis and optimization
• Ensure accurate setup of ad tags and pixels, collaborating with media partners and creative teams to meet technical requirements and campaign objectives
• Manage and optimize the Creative Rotation Sheet (CRS), ensuring all details are current and accurately reflect campaign specifications
• Troubleshoot and resolve ad serving or tracking issues promptly, maintaining campaign integrity and performance
• Collaborate with digital media teams to implement creative and strategic campaign adjustments as needed

Some of Our Perks

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Salary Range

The base salary for this position is $80K - $90K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.