# Sales Development Representative [Yapily](https://www.jorb.ai/firms/yapily.md) · London · United Kingdom · [Sales & Marketing](https://www.jorb.ai/jobs/sales-marketing.md) Yapily is hiring a Sales Development Representative in London. Posted 2026-07-27; applications close 2026-09-25. **Apply**: https://apply.workable.com/yapily/j/EE7B219746 Posted 10d ago. ## Role details ## About Yapily Yapily is redefining how the world interacts with value. **Mission:** Redefining how the world interacts with value. **Vision:** A world without financial friction. **Purpose:** To empower everyone to access and move value. Yapily is building a powerful, scalable, and secure open banking infrastructure that redefines how the world interacts with value. Our open banking platform powers leading companies, including Adyen, Intuit QuickBooks, and Google. By delivering payment initiation, bank data access, and pre-built products, we enable businesses to innovate fast and push the boundaries of financial technology. As an early pioneer of open banking, we are actively shaping the future of this industry with strong expertise and a relentless focus on innovation. ## About the Role This role reports to the Demand Gen and SDR Lead, with a dotted-line relationship to the Sales Director, and sits within one of our core sales verticals. Outbound outreach is the primary focus. You will drive Yapily’s pipeline by identifying, engaging, and qualifying potential customers across your assigned vertical. ## What you will do The Sales Development Representative (SDR) is responsible for generating pipeline through targeted outbound activities, including email outreach, LinkedIn engagement, sequences, and calling. You will identify and engage decision-makers, nurture early-stage interest, and convert prospects into qualified sales opportunities for the Account Executive team. You will also be the first point of contact for inbound leads, ensuring every enquiry is quickly and effectively qualified. This involves assessing fit, understanding challenges, and providing a seamless handover to the broader sales team. Working closely with your Account Executive and the marketing team, you will help execute outbound campaigns, refine messaging, and share market insights. Strong collaboration across sales, marketing, and product is essential to communicate Yapily’s value and represent the company effectively. ## Key Responsibilities - Execute targeted outbound outreach to generate qualified opportunities - Qualify inbound leads quickly and accurately - Build and maintain a healthy pipeline for your Account Executive - Become an expert in your vertical’s challenges, trends, and use cases - Work closely with marketing on outbound campaigns, sequencing, and messaging - Keep Salesforce up to date with accurate data, notes, and activity logging for clean reporting and smooth handovers - Handle essential administrative tasks such as updating contact records, managing sequences, and tracking follow-ups - Share feedback from the market to help improve positioning and product - Contribute to a high-performance, collaborative, and proactive culture ## Must Have - Confident in client-facing conversations - Strong growth mindset and eagerness to learn - Second language, preferably Spanish or Italian - Excellent English written and verbal communication skills - Proactive personality with a willingness to try new approaches - Diligent work ethic and commitment to quality in every interaction - Drive to exceed targets and take ownership of your performance ## We would love you to have - Basic Salesforce CRM experience - AI native, comfortable with prompt creation - Gong or similar outbound tool cadence experience - Passion for Yapily’s vision and the future of open banking - Relevant professional experience in sales, customer engagement, or outreach **Nice to have (not required):** Experience in fintech, SaaS, payments, or open banking. Familiarity with Account Based Marketing, buyer committee stakeholder mapping, and LinkedIn Sales Navigator. ## Progression This is a role with strong development opportunities, offering clear routes into Senior SDR and Account Executive roles. If you think you might be a good fit but don’t have all the experience listed, please apply. We are open to considering candidates with diverse skills and experience. ## Benefits - 25 days holiday a year (plus bank holidays) in the UK - Additional one-day holiday after 1 year of service, up to the value of 5 days over 5 years - Hybrid working with flexibility to work from home, work from the office twice a week, or work abroad for up to 30 days per year (Nomad Working) - Enhanced Paternity and Maternity leave - Comprehensive Private Medical Insurance through BUPA - Comprehensive and tailored mental health support through an award-winning provider - Company Pension Scheme - Life Assurance - £200 annual Learning and Personal Development budget - Cycle To Work Scheme - Access to discounts through the Yapily Benefits Hub - Employee Referral Scheme offering £1000 per employee referral - Team Activities with a monthly social budget - Daily snacks provided in the office - Dog-friendly office ## About Yapily Yapily powers a new era of financial services so that everyone can access faster, affordable, and personalised financial products. We connect to thousands of banks using a secure open API, enabling innovative companies to embed the power of Open Banking into their products. We provide infrastructure for industry leaders including Google, Adyen, Alipay, Intuit QuickBooks, and Pleo. Yapily has raised more than $69m in funding, and it is an exciting time to join as our international presence continues to scale rapidly. ## Applying to this role This Sales Development Representative role at Yapily runs through the firm's own careers portal and expects a CV and cover letter written specifically for the posting, not a portable submission carried across firms. Jorb AI's application agent tailors a CV and cover letter from your background to this posting and tracks the role alongside the rest of your applications. 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