# Lead Generation Associate

[WTW](https://www.jorb.ai/firms/wtw.md) · New York · United States · [Sales & Marketing](https://www.jorb.ai/jobs/sales-marketing.md)

WTW is hiring a Lead Generation Associate in New York. Posted 2026-04-01; applications close 2026-07-07.

**Apply**: https://eedu.fa.em3.oraclecloud.com/hcmUI/CandidateExperience/job/202503990

Posted 2mo ago.

## Role details

## The Role

As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This role sits within WTW’s cross-segment Global Sales Operations team and specifically supports the North America H&B business. This is a rare opportunity to explore a career in sales operations at WTW.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

## Responsibilities

### Identify, Qualify and Develop Leads

  
- Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
  
- Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
  
- Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
  
- Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.

### Inbound Lead Strategy and Optimization

  
- Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
  
- Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
  
- Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.

### CRM Management and Optimization

  
- Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
  
- Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
  
- Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

## Applying to this role

This Lead Generation Associate role at WTW runs through the firm's own careers portal and expects a CV and cover letter written specifically for the posting, not a portable submission carried across firms. Jorb AI's application agent tailors a CV and cover letter from your background to this posting and tracks the role alongside the rest of your applications.

[Tailor this application](https://www.jorb.ai/signup?ref=job-atom&firm=wtw&job=6a214fdfae4cdc2654e2b8be)

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Updated: 2026-06-07
Canonical: https://www.jorb.ai/jobs/6a214fdfae4cdc2654e2b8be