Lead Generation Associate

The Role

As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This role sits within WTW’s cross-segment Global Sales Operations team and specifically supports the North America H&B business. This is a rare opportunity to explore a career in sales operations at WTW.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

Responsibilities

Identify, Qualify and Develop Leads

• Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
• Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
• Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
• Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.

Inbound Lead Strategy and Optimization

• Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
• Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
• Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.

CRM Management and Optimization

• Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
• Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
• Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.